Flowers Camberwell Privacy Policy

Introduction

This Privacy Policy explains how Flowers Camberwell gathers, uses, stores, and protects your personal information when you place an order with us. The policy applies to all customers located in Camberwell and the surrounding districts who interact with our products and services. We are committed to respecting and protecting your privacy and aim to be transparent about how your data is handled in accordance with the General Data Protection Regulation (GDPR).

What Data We Collect

When you place an order with Flowers Camberwell, we collect the following categories of personal information:

• Contact Details: Your name, billing address, delivery address, and any additional contact information you provide such as your phone number (if required for delivery).
• Order Information: Details about the flowers or goods you order, delivery instructions, messages to be included on cards, and chosen preferences.
• Payment Information: Payment confirmation details as provided by our payment partners. Flowers Camberwell does not directly store or process your full payment card details.
• Communication Records: Information resulting from your communications with us, including service inquiries, feedback, complaints, and order confirmations.
• Website Usage Data: Technical data about your visits to our website, such as IP address, browser type, referring/exit pages, time and date of visit, and cookies as necessary for basic operation and security.

Lawful Basis for Data Processing

Flowers Camberwell processes your personal data based on the following lawful grounds:

• Contractual Necessity: Processing your information is necessary to fulfill your order, manage deliveries, process payments, and provide customer support.
• Legal Obligation: Some data is retained to comply with requirements under applicable law, including tax and accounting regulations.
• Legitimate Interests: For the basic operation and improvement of our services, fraud prevention, or for internal training and quality purposes. In each case, we balance these interests against your rights and freedoms.
• Consent: Where required, we will request your explicit consent, for example, before sending marketing communications.

How We Use Your Data

Your personal data is used solely for the following purposes:

• Processing and fulfilling your orders and managing deliveries
• Communicating with you regarding your order status, changes, or issues
• Handling questions, complaints, or feedback
• Maintaining our records for accounting and legal compliance
• Improving our products, website experience, and customer services
• Preventing and detecting potential fraud or misuse

Data Retention

We retain your personal information only as long as necessary for the purposes described above. The specific retention period depends on the nature of your interactions and the type of data:

• Order-related Data: Retained for up to seven years to comply with financial and legal obligations.
• Communications: Retained for two years for customer service and quality assurance purposes.
• Marketing Preferences: If you opt in, we retain your consent until you withdraw it or after one year of inactivity.
• Cookies and Web Data: Stored for a period in line with our cookie policy, generally no longer than twelve months, unless needed for security.

After these periods, data is securely deleted or anonymized so it cannot be associated with you.

Data Processors and Sharing

In order to provide our services, Flowers Camberwell may need to share your data with trusted third-party processors. These may include:

• Payment service providers for secure transaction processing (we never store your full payment card details).
• Delivery partners and couriers who deliver your order.
• IT service providers who help operate our website, communications, and business systems with robust security measures.
• Professional advisors such as accountants or legal advisors where necessary.

All third parties are contractually obliged to handle your data in a secure and lawful manner, consistent with the GDPR. Data is never sold to third parties for their own use. Where required by law, we may also disclose your data to authorities.

Data Security

We implement appropriate technical and organisational security measures to protect your personal data from unauthorized access, loss, misuse, or alteration. This includes restricting access to systems, maintaining secure servers, staff training, and regular policy reviews. In the unlikely event of a data breach that may impact your rights or freedoms, we will notify you and regulators as required by law.

Your GDPR Rights

As a customer of Flowers Camberwell, you have the following rights regarding your personal data:

• Access: Request a copy of the personal information we hold about you.
• Rectification: Ask us to correct or update any inaccurate or incomplete data.
• Erasure: Request deletion of your personal information, subject to our legal retention obligations.
• Restriction: Ask us to restrict processing of your data in specific circumstances.
• Objection: Object to processing based on our legitimate interests or for marketing purposes.
• Data Portability: Receive your personal data in a structured, commonly used format to transfer to another provider, where applicable.
• Withdraw Consent: Where we rely on consent, you may withdraw it at any time. Withdrawing consent does not affect the lawfulness of processing before withdrawal.

To exercise your rights, or if you have any questions or concerns about your data, you may contact us using the details provided on our website or in your order confirmation. We may need to verify your identity before addressing your request. You also have the right to raise concerns about our use of your data with the UK Information Commissioner’s Office or your own supervisory authority.

Policy Updates

We may update this Privacy Policy periodically to reflect changes in our business or legal requirements. The most recent version will always be available on our website. If any significant changes are made, we will provide an update at the time of your order or via other appropriate channels. Please review the policy regularly to stay informed of how we protect your information.

Contacting Flowers Camberwell

If you wish to exercise your rights or require further clarification regarding this policy, please contact us using the contact details published on our official website. Flowers Camberwell welcomes your questions, requests, and feedback concerning our data practices.